Europan 10 calls for the design of a building and an urban strategy for Svartlamoen. The shoreline that used to follow Strandveien some 100 years ago has long been re-located by land-reclamation. Yet the buildings along Strandveien retain the character of a seaside village. Our urban strategy re-establishes the former shoreline as a metaphorical line of future urban growth. Strandveien is transformed into a bustling promenade with a string of architectural interventions powered by the sea breeze and animated by the activities of the ‘bathers’, mediating between the industrial and the residential. A sustainable urban strategy provides opportunities for customisation, adaptation and creative intervention so that the city has time to accommodate the changing needs of its inhabitants.