Drummond Street
client: Euston Town business improvement district
Drummond Street is a north London neighbourhood centre with a distinct cultural identity, with several of the businesses established by first generation Indian- and Bangladeshi immigrants. Drummond Street is an important cultural and economic asset to an area of London that features in the top 10% most deprived areas in England, but with it’s strategic location, it also contributes to London’s identity as a global multicultural city.
The neighbourhood is facing significant challenges, mostly as a consequence of high speed rail construction works around the adjacent Euston Station. Disruption is detrimentally affecting the environmental quality of the area and severing key strategic connections with the wider urban context. Local people report an increase of crime and anti-social behaviour and key green spaces and local employment has been lost.
The purpose of our Drummond Street neighbourhood regeneration strategy is to set out a vision for inclusive transformation of the Drummond Street neighbourhood. The document is the result of four months of investigation and dialogue with local residents, business owners, Camden Council and visitors and representatives of various community- and civic organisations in the area. A series of complementary actions set out how to improve public spaces and the neighbourhood’s environmental quality, build a more resilient retail environment, strengthen the night time economy, improve wayfinding and create workspace.
Local people are proud of their neighbourhood and have applied for funding to implement the proposals. Watch this space – the Drummond Street renaissance will come.
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